Jeff Wilkinson was a successful entrepreneur and businessman before his son Nash was born. That event changed everything! While Jeff and his wife Michelle were already committed to a healthy lifestyle, they especially wanted to do everything right for their son. So when Nash developed unexplained allergies, rashes and chronic colds they were anxious to figure out what they were doing wrong.

They consulted with doctors and naturopaths and began a journey of eliminating things from their diet and household that could be causing Nash’s problems. Jeff and Michele began to educate themselves about the hidden dangers of many of the chemicals in commonly used products. They switched to eating mostly organic foods and reading labels like never before.

To Jeff’s astonishment, so many products designed for babies had synthetic perfumes and other allergenic or potentially toxic chemicals. They eventually discovered that Nash was allergic to dairy products, synthetic fragrances and most chemical detergents. After Nash got better, however, his father realized that his desire to protect his own child had become a passion to protect all children from a world of deceptive advertising and toxic chemicals.

So, Jeff sought out other people, including a chemist, an herbalist and business woman with experience making organic body care products. They teamed up to develop Organic Baby and after 3 years of development, Fresh Organics was born in 2008 and is co-owned by Jeff and Anna Lonsdale.

The company operates as a small extended family of parents who all share the same spiritual values as well as a passion for creating a green, eco-positive business. We hope to expand our offerings to include many other useful products to help families live a little greener in the coming years. But good things start small and we believe that with hard work and faith, our company will grow while still keeping it Fresh and Organic!