Each of us at Fresh Organics is a parent and at some point became aware that many baby care products as found in local supermarkets were not safe for babies. This revelation inspired our founder to design super clean and organic formulas for babies skin care needs. We avoid harmful chemicals and use only natural and organic ingredients. 
Protecting our children from exposure to toxic chemicals like phthalates and BPA is paramount.  So we have also made a careful selection of eco-safe products, like iPlay, to make it easier for you to care for your baby safely.